"Amigos" is a Spanish term that translates to "friends" in English. Reflecting the enduring belief that a dog is a person's best friend, Rocky RockHound will forever hold the title of our franchise’s best friend. A sugar skull, also known as "calavera" in Spanish, is a traditional decorative skull made of sugar or clay. It is often associated with the Mexican holiday Día de los Muertos, a celebration honoring departed loved ones. The sugar skull dog is a heartfelt tribute to our best amigo, Rocky. The vivid colors radiate the spirit of West Texas, encouraging you to immerse yourself in its vibrant energy.